ACTUALIDAD
«There is a great opportunity for natural stone at the moment» – José Ángel Lorenzo, Secretary General of the Granite Cluster
José Ángel Lorenzo highlights the role of the sector and the impetus of Stonegal
The secretary general of the Granite Cluster, José Ángel Lorenzo, participated in the Stonegal Avant Première, held at the MARCO in Vigo, where he highlighted the strength of the sector and the key moment that natural stone is going through in architecture and construction.
During his speech, Lorenzo emphasised that Stonegal has already demonstrated its impact since its first edition, consolidating itself as a platform capable of projecting natural stone as a current, competitive material that is in line with market demands.
«Stonegal was already a success last year in the sense of projecting the idea of granite and stone as a resilient and contemporary material».
A material with a present and a future
One of the central messages of his speech was the current market opportunity for natural stone.
He explained that the current context is favouring a return to authentic materials, away from artificial solutions, which places stone in a strategic position.
«There is a big window of opportunity for natural stone at the moment, a return to non-artificial materials.»
This change of trend opens up new possibilities in construction applications as well as in design and interior design.
Beyond industry: connecting with decision-makers
Lorenzo also underlined the importance of the sector going beyond its own environment and connecting with other key profiles.
The aim, he explained, is for natural stone to be present not only among industries, but also in the minds of project decision-makers.
«Stone needs to be present not only in industries, but also in institutions, investors, developers and purchasing decision-makers».
In this sense, Stonegal is positioned as a strategic tool to amplify that reach.
Stonegal as a lever for the sector
From the Granite Cluster, support for the event is clear. Lorenzo defined Stonegal as a key initiative for the development and promotion of the industry.
«It is an essential marketing lever for the sector in the short and medium term.
An event that not only generates visibility, but also helps to reinforce the positioning of natural stone in the global market.
An opportunity to consolidate the sector
José Ángel Lorenzo’s statements reinforce the idea that the natural stone sector is at a strategic moment, with growth opportunities driven by global trends and platforms such as Stonegal.
A meeting point where industry, architecture and business converge to define the future of the sector.
STONEGAL 2026
17-19 June – Vigo (Spain)
Natural Stone Only.